ASICS is a premium brand in the athletic shoe market, known for innovation, comfort, and durability. But everyone wants to know: why do ASICS shoes cost so much money? If you've ever visited SoleHeaven looking for a fresh new pair or lifestyle sneakers, you've probably noticed their steep prices.
Here, we are going to discuss why ASICS shoes are so pricey, from cutting-edge technology to high-quality materials.
1. Better Materials and Craftsmanship Quality
One of the biggest reasons ASICS shoes are so expensive is the quality of materials used to build them. ASICS gives top priority to breathable mesh uppers, more durable soles, and cushioned midsoles for comfort and durability.
What Makes ASICS Shoes Unique?
- High-density foam insoles for added support.
- Durable rubber outsoles that last longer than standard running shoes.
- Mesh and synthetic uppers for breathability and flexibility.
- Seamless construction to reduce irritation and improve fit.
This focus on quality materials is what makes ASICS shoes not only look amazing but also more resilient.
2. Advanced Cushioning and Comfort Technology
Comfort is certainly one of the highlights of ASICS shoes. The brand has developed innovative cushioning technologies that are intended to make running and walking on your feet less stressful.
Best ASICS Cushioning Technologies:
- GEL Technology: ASICS' legendary GEL inserts reduce shock absorption and reduce foot fatigue.
- FlyteFoam Midsole: Responsive and bouncy lightweight-foam midsole.
- FF BLAST Cushioning: Used in premium sneakers for a softer and more comfortable ride.
The level of engineering and technology that goes into the manufacturing of these products is what makes them expensive, but also what makes ASICS a high-end brand for serious athletes and runners.
3. Customized Designs for Various Foot Shapes
Unlike regular sneakers, ASICS shoes are designed to fit a broad range of foot types and running styles. Whether you have flat feet, high arches, or overpronation, ASICS has a shoe that's just right for your foot.
Foot Type ASICS Shoe Categories:
- Neutral Running Shoes: For runners with a normal gait. (e.g., ASICS Nimbus series)
- Stability Running Shoes: For overpronators who need extra arch support. (e.g., ASICS GEL-Kayano series)
- Trail Running Shoes: For tough conditions and outdoor running. (e.g., ASICS GEL-Trabuco series)
4. ASICS Is a Performance-Driven Brand
ASICS is not some lifestyle sneaker brand—it's made for sportsmen and experts. From marathon runners to gym animals and sports competitors, ASICS shoes provide premium sports performance innovations.
Why Do Athletes Prefer ASICS?
- Optimized for sports performance: Made for competitive runners and sports enthusiasts.
- Professional use of marathons: Elite runners use ASICS shoes to run marathons.
- Podiatrist-approved: They are prescribed to individuals with foot injuries like plantar fasciitis.
5. Research and Development on a Continuous Basis
ASICS continually funds research and development in an effort to design innovative sneakers. While the other brands recycle their designs, ASICS comes out with new technology every year.
Examples of ASICS Innovation
- 3D Space Construction Technology: Provides stability and responsiveness to running shoes.
- Impact Guidance System (IGS): Provides natural foot gait for greater efficiency.
- Carbon Fiber Plate in Competition Shoes: Provides extra energy return for competitive runners.
These innovative features transform ASICS shoes from a pair of sneakers to a shoe designed for maximum performance.
6. Sustainability Efforts Contribute to the Price
Another reason that ASICS costs so much is because the corporation strongly believes in sustainability. ASICS has cut no corners at minimizing its carbon footprint with recycling and sustainable production processes.
ASICS' Initiatives Towards Becoming Green:
- Green Material: Water-based adhesives and recycled polyester are used for the majority of the shoes.
- CO₂ Reduction Strategy: ASICS targets a CO₂ reduction by the year 2030.
- Ethical Production: Fair pay and ethical working conditions.
These initiatives contribute to the production cost, but as a result they render ASICS an ethical, progressive firm.
7. ASICS Has a High Market Position
Brand awareness significantly influences price. ASICS is a house-hold name worldwide for running and sporting wear and allows them to charge top dollar.
Why Consumers Trust ASICS?
- Over 70 years of sports shoe know-how.
- Backed by world-class professional and competitive runners.
- ASICS shoes retain their value for longer than most competition.
This brand strength positions ASICS as a premium brand, so they are well and truly worth the investment for most.
FAQs
Is ASICS more expensive than Nike?
Nike and ASICS cost the same but ASICS performance and running footwear are more expensive due to including improved cushioning and foot supporting technologies.
Nike is more differentiated with a greater range of affordability from low-budget sneakers to performing shoes, while ASICS predominantly deals with running and high-end sports footwear.
Who is the biggest competitor for ASICS?
The biggest rivals for ASICS in the market of running footwear are:
- Nike: The organization renowned for performance shoes with high performance and lifestyle sneakers.
- Adidas: It has Boost cushioning and performance shoes with high performance.
- Brooks: They specialize in support and stability running shoes.
- New Balance: It has high-level comfort and orthopedic support.
- Saucony: Competitor of ASICS in long-distance and marathon running shoes.
Does ASICS belong to Nike?
No, Nike does not own ASICS. ASICS is an independent Japanese company founded in 1949. Nike and ASICS compete with each other in the sport shoe industry.
What does ASICS get from podiatrists?
Podiatrists highly recommend ASICS to patients with foot pain, overpronators, and arch support requirements. ASICS shoes are famous for:
- Shock-absorbing GEL cushioning to avoid foot fatigue.
- Stability features for runners with flat feet or plantar fasciitis.
- Sufficient arch support for walking and running injury prevention.
Most podiatrists prescribe ASICS for runners, athletes, and foot problem patients.
Is ASICS a high-end brand?
ASICS is indeed a high-end sports and running shoe brand. ASICS operates on high-performance technology, durability, and comfort and is the favorite of the runner, athlete, and fitness enthusiast.
What type of feet are ASICS best for?
ASICS shoes accommodate different kinds of feet, and therefore they are ideal for different runners and athletes:
- Neutral Feet: ASICS running shoes have cushioning and low-profile shoes.
- Overpronation (Flat Feet): Stability shoes like GEL-Kayano provide room for motion control.
- High Arches: ASICS running shoes provide extra midsole cushioning for shock.
How long does the lifespan of ASICS shoes last?
ASICS running shoes will have a lifespan of 300 to 500 miles (around 4 to 6 months for regular runners). The lifespan is determined by:
- Running Surface: Trail running shoes are likely to wear out faster than road running shoes.
- Usage Frequency: Regular runners may be required to replace them sooner.
- Shoe Maintenance: Cleaning and storing them properly can make the shoes last longer.
For best performance, replace ASICS shoes when they start to lose cushioning or support.
Read More: Nike Dunk Low vs Dunk Low Retro
Final Thoughts: Are ASICS Shoes Worth the Price?
So why are ASICS shoes so expensive? The reason is that they use superior materials, state-of-the-art technology, professional designs, and eco-friendly processes. While mass-market brands offer cheaper alternatives, ASICS invests in quality, performance, and comfort, which are well worth the premium price.
If you want quality running or lifestyle shoes, browse the ASICS range. There are premium ASICS shoes for runners and athletes of all sorts.